Thursday, February 21, 2008

New Video: Art Brut - "Pump Up The Volume"

(YouTube via Stereogum)

Download: Art Brut - "Pump Up The Volume"

The always entertaining Art Brut have "accidentally released" another single from their sophomore release It's A Bit Complicated. How does one accidentally release a single? Good question. From the band's website (via Stereogum):

Attention, the Internet!! It seems Art Brut have accidentally released a single. Yes, the rumours are true. But how could this happen, you may ask? Why were we not informed? Why was it not available in my local record shack, thrust pride of place along side the latest View recording? Well, my friends, pick up any thread of incompetence and it will usually lead you to a record company. That's right, it seems EMI have decided to release Pump Up the Volume without informing either the band or myself, making any kind of wide scale promotion rather difficult. Adding to this curious new marketing stratagem of discouraging sales, EMI have chosen to make the song available via download only. So no luck in the record shacks either. Please do put the effort into downloading it though. The band are very proud of it and it's a shame to see it and the b-sides go to waste. Let's try and prove the suits wrong in what little time we have left!

And all this time, we merely thought that EMI were faking or, at the very least, all just were money making. Hopefully, too many people will have the suss to support Art Brut and will download the song, along with its b-sides. Buy "Pump Up The Volume" here.

It's A Bit Complicated is out now.

Art Brut MySpace Page

(Jonathan Graef)

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