Tuesday, March 24, 2009

Patrick Amory of Matador Records Interviewed by Hypebot

Matador Records General Manager Patrick Amory was interviewed by Hypebot on his thoughts concerning the Matablog and its influence on digital sales and traffic.

"As previously posted on Hypebot, Matador Records’ Matablog doubled its traffic in under 12 months leading to an increase in online sales. The Matablog stands as one of the best examples of an independent label utilising the web to build value for its artists and its fans. Nick Crocker spoke with Matador Records General Manager Patrick Amory to find out more.

How do you select the content for the Matablog?

Patrick_amory[2] Patrick Amory: All employees, recording artists and selected friends can request a login and 99% of their content will be published. We encourage people to post both about Matador-related content (release dates, MP3 launches, radio appearances, tour dates) and anything else in which they are interested."

Continue reading HERE.

(Ian Anderson)

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